ANALYZE

EVERYTHING WE DO IS POWERED BY DATA

BUILDING CONSUMER CONNECTIONS

Data helps to inform our strategy; optimize results and effectively engage your target audience by creating content that resonates and drives ROI. While numbers and trends are vital, it’s what we do with that information that matters most.

Our data empowers us to tell your brand story with both effectiveness and efficiency. The value resides in our ability to evaluate what is important to your audience and optimizing against those attributes. Moving far beyond conventional metrics – into taste graphs, predictive modelling and propensity correlation – we know about your audience’s interests before we even create one post for you.

BUILDING CONSUMER CONNECTIONS

Data helps to inform our strategy; optimize results and effectively engage your target audience by creating content that resonates and drives ROI. While numbers and trends are vital, it’s what we do with that information that matters most.

Our data empowers us to tell your brand story with both effectiveness and efficiency. The value resides in our ability to evaluate what is important to your audience and optimizing against those attributes. Moving far beyond conventional metrics – into taste graphs, predictive modelling and propensity correlation – we know about your audience’s interests before we even create one post for you.

CREATE

CANADA’S MOST TRUSTED MEDIA COMPANY,
 WORKING FOR YOU

CONTENT OPPORTUNITIES

EDITORIAL PARTNERSHIPS

HARNESS THE POWER OF THE GLOBE:
Our award-winning journalists, photographers and designers custom-produce themed content, delivered across Globe platforms, to halo your message and provide optimal positioning for your brand messaging. We maintain complete editorial independence and content control to safeguard the editorial integrity we’re trusted to provide.

EDITORIAL PARTNERSHIPS

HARNESS THE POWER OF THE GLOBE: Our award-winning journalists, photographers and designers custom-produce themed content, delivered across Globe platforms, to halo your message and provide optimal positioning for your brand messaging. We maintain complete editorial independence and content control to safeguard the editorial integrity we’re trusted to provide.

 
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SPONSOR CONTENT

CREATE THE IDEAL CONTEXT FOR YOUR MESSAGE:
Sponsor content offers you a greater degree of control over the storytelling and messaging and delivers focused, highly relevant and engaging reader experiences. All sponsored features are written, designed and produced by the Globe Edge team and delivered to the same quality and standards as Globe editorial.

 
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NATIVE CONTENT

THE IDEAL STRATEGY TO BUILD ENGAGEMENT AND LOYALTY:
Discoverability is the true value of native content. Featuring a seamless integration within our editorial space, articles are selectively placed, highly relevant and clearly labelled for transparency to maintain trust with your ideal audience.

EXPLORE GLOBE NATIVE

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OWNED CONTENT

CONTROLLING THE STORY AND MANAGING THE OUTCOME:
We tell your brand’s story, across properties owned or leveraged by you – all produced with the same approach to quality journalism that you find in The Globe every day.

Whether you’re looking to educate your target, build engagement, drive to purchase or build loyalty, we work with you to inform and execute the right strategy.


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SOCIAL CONTENT

Our community teams tap into the influencer stream, and manage the development and delivery of authentic brand stories for timely, relevant and relationship nurturing interactions.


 
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DELIVER

ENSURING YOUR MARKETING
 WORKS HARDER

POWER YOUR BRAND TO DELIVER
 TANGIBLE RESULTS


Your program can take full advantage of The Globe’s distribution network, reaching over half our country. Our delivery strategists can sustain engagement and create new opportunities to convert consumers into customers.

We offer direct access to the doorsteps and desktops of your target audience using consumer segmentation tools that identify your customers with the ideal demographic, lifestyle and behavioural traits. In addition, our new distribution technology builds greater scale and efficiency, across digital platforms.

Reaching 18 million across Globe Alliance, our premium network of the world’s best news, business and lifestyle publishers and over 3 million print readers every month, we find you valuable new audiences, build followers, brand advocates and customers across the most effective media, at the right time.


 
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